Take control over the process of authentication and enable a smooth shopping experience that will retain your customers and increase your conversion rate
Have the full control of your authentication
Increase conversion rates and revenue
Keep your customers in your domain
Reduce latency in the checkout process
Faster and more convenient checkout
Netcetera Delegated Auth connects merchants and PSPs with card network programs and issuers. With our solution, merchants don’t have to individually connect with each card network, but rather use our product as an application and enjoy the benefits of having the customer authentication within their domain. Netcetera Delegated Auth offers merchants a full control of the user journey in order to provide their customers a smooth user experience, while remaining compliant with both regulative and payment networks’ requirements.
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Export support for onboarding and enrollment with the card networks
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With the introduction of PSD2 regulative and Strong Customer Authentication, merchants face problem in providing a seamless checkout for their customers. The need for additional authentication means switch between merchant’s and issuer’s domain, making consumers reluctant to return to shopping. For your business this means increase of abandonment rate and revenue loss.
By adding an additional authentication, SCA added friction during checkout by redirecting consumers to another domain. As a solution for SCA under PSD2, a new standard called 3D Secure 2 (3DS2) was created, requiring merchants to deliver additional data with each transaction, so that the bank determines if the cardholder is the real transactor. Thus, this impacted the payment experience of online shoppers, and as a result – the online businesses’ conversion rate:
The solution can be found in Delegated Authentication, which simplifies the payment flow by transferring responsibility for authentication from the issuer to the merchant who fulfills predefined criteria. With Delegated Authentication, the cardholder authentication for online payment is performed within the merchant domain itself, the customer is no longer redirected to the issuer interface, giving the merchant full control of the authentication process.
For merchants this means offering a checkout process with reduced latency, decreased fraud for maximum security and ultimately – increased conversion rates and revenue.
For customers, this type of authentication in the merchant domain means that they can finish their payment with few steps and biometric verification in the merchant app – regardless of whether they are shopping on PC, tablet, or a smartphone.
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